How much does it cost to start an online radio station?

Well, it depends on the amount you want to spend (your budget). The order in which you buy items is also important.

Think of a person embarking on building an elegant mansion only to blow the entire budget on an expensive perimeter wall and driveway. They never get to build the house.

Here is the first lesson to learn: Budget for the essentials and buy them first. For instance, get a microphone before an expensive broadcasting desk.

What you'll learn:

- Major costs of starting an online radio station
- Free options you can use instead of paid options



## **Need the cheapest way to start an internet radio station?**

![Cheapest-way-radio-station.jpg](https://strapi.hnux.com/uploads/Cheapest_way_radio_station_0fdae41ee3.jpg)

### **Get a USB mic to record your vocals.** 

Need the minimum equipment to get your radio on air?

Try this simple setup that includes a USB microphone and Computer. Why are USB microphones suitable for low budget situations? 

Well, you can plug them into your computer and start capturing your vocals. 

Unlike professional [broadcast microphones](https://www.cloudrad.io/best-radio-microphones/) with XLR connections, USB microphones don't have to be hooked up to mixers. They don't need external pre-amplifiers or cabling.

#### **Can't buy a USB mic? Try these free options.**

If your computer or laptop has an inbuilt microphone, you can start using it to record your vocals.

Alternatively, use your smartphone's microphone as an external mic option. Microphone apps allow you to connect your phone to the computer and use it as an input device instead of the in-built mic. 

Popular options include [WO Mic (Android)](https://play.google.com/store/apps/details?id=com.wo.voice2&hl=en) or [Microphone Live,](https://apps.apple.com/us/app/microphone-live/id1070812067#:~:text=Microphone Live 4%2B&text=Use your iPhone as a,with Bluetooth and Airplay streaming.) an alternative option for iPhone users.

This technique will reduce the cost to start a radio station online. But the sound quality will be sub-par from what you can achieve with a good mic. 

What's more, getting a USB microphone is a small investment. 

USB mics can be repurposed for other uses. For instance, Skype calls, Zoom Meetings, Twitch streaming, gaming, home videos, etc.

#### **Paid USB microphone options**

You can get a Blue Yeti microphone—popular with podcasters—at about $100-$120.

![Blue-Yeti.jpg](https://strapi.hnux.com/uploads/Blue_Yeti_98ffdda749.jpg)

Or an Audio-Technica ATR2100-USB microphone at about $70.

If you want something reasonably-priced, you can try the Snowball Ice mic that retails for about $50. Of course, there are high-range USB microphones over $200. 

## **Got more to spend? Try this professional audio setup**

Fancy a more professional setup?

Here it is: 

Microphone XLR + Mixing desk + Monitoring speakers + Headphones + Computer

### **1. Mixing desk**

The mixing desk combines sound signals from different sources and sends the output signal to your computer or other destinations.

For instance, a mixer with four inputs can take sound from your phone, CD player, and two microphones.

Mixers fall into two categories: Analog mixers and digital mixers. 

#### **Paid mixer options**

If you're looking to reduce the cost of starting a radio station online, opt for an analog mixer.

For instance, you can get a Behringer Xenyx X1204USB mixer with 12-inputs, 4-XLR mic, for about $170. 

[![img](https://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B0039PPW60&Format=_SL250_&ID=AsinImage&MarketPlace=CA&ServiceVersion=20070822&WS=1&tag=cloudradio057-20)](https://www.amazon.ca/Behringer-X1204USB-12-Input-Multi-FX-Processor/dp/B0039PPW60/ref=as_li_ss_il?s=musical-instruments&ie=UTF8&qid=1540193250&sr=1-1&keywords=BEHRINGER+XENYX+1204USB&linkCode=li3&tag=cloudradio057-20&linkId=dcf47eb36e7a9e99b86a4466eef9745d)

You can also get analog mixers with fewer inputs for less than $100, like Pyle Professional Audio Mixer for just $69.

Digital mixers tend to be more expensive, for instance, the Behringer Digital Pro Mixer DDM4000 Ultimate 5-Channel Digital DJ Mixer with two microphone inputs goes for about $350.

Tablet-controlled digital mixers fall within the price range of $400 to $800, like the Mackie 2044387-00 DL1608 16-Channel that costs $650.

More advanced digital mixers, however, come with a $1000+ price tag.

### **2. XLR microphones**

You'll have three options: Dynamic (most broadcast mics), condenser, and ribbon.

Condenser XLR microphones are mostly used for voice over work and require phantom power to work. These pro mics are usually hooked to mixers or digital interfaces.

Modern mixers convert the analog signal from the XLR mic to a digital signal that's feed to the computer through a USB cable or an analog signal via line input. 

#### **Paid options**

One of the most popular microphones for professional radio studios is the Shure SM7B with a price tag of $399. 

[![img](https://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B0002E4Z8M&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=cloudradio08-20&language=en_US)](https://www.amazon.com/Shure-SM7B-Dynamic-Microphone-Cardioid/dp/B0002E4Z8M/ref=as_li_ss_il?s=musical-instruments&ie=UTF8&qid=1541071394&sr=1-3&keywords=Shure+SM7B&linkCode=li3&tag=cloudradio08-20&linkId=ba949ceb00f68b67e28b3b5b743fa5a9&language=en_US)

But you can still get high-quality sound from decently priced microphones like the Behringer B-1 for $99. 

You'll also find other XLR mics for less than $100 like the MXL 770 at $72. 

Keep in mind that you'll need accessories like a shock mount, boom arm, and pop filter to go with your XLR mic.

Expect to spend about $40 to $100 on the extras.

### **3. Monitoring speakers and Headphones**

You can grab a Mackie CR4 (Pair) Creative Reference Multimedia Monitor Speakers for about $150.

If you need a pair of high-end studio monitoring headphones, expect to pay about $150 for the Beyerdynamic DT 770 PRO.

You'll also find a lot of options for less than $100 or even $50. Like Audio-Technica ATH-M20x for $49. 

## **Radio broadcasting software**

You need software to [create playlists,](https://www.cloudrad.io/radio-playlists/) rotations, organize music, automate broadcasts, and more!

An encoder program is also required to turn audio into a streamable form. 

### **Free radio broadcasting software options**

- PlayIt Live, RadioDJ, Mixxx for playback. 
- BUTT, Altacast, LadioCast for encoding.

### **Paid radio automation programs**

- Playback & automation: Sam Broadcaster PRO ($229). NextKast PRO ($199), PlayoutONE Standard ($99), RadioBOSS Advanced ($239.95). 
- Encoders: RadioCaster ($49.95), Rocket Broadcaster ($49)

Some [radio automation](https://www.cloudrad.io/radio-broadcasting-software/) like Sam Broadcaster and DJ programs, for instance, Mixxx or Virtual DJ have built-in encoders. You won't have to purchase an encoder separately. 

## **Recording and editing programs**

Radio shows need to be recorded and edited. If you'd not anticipated this radio cost, don't fuss as you can get free solutions:

### **Free recording programs**

Audacity for Windows. Garage Band for Mac. 

### **Paid digital audio workstations** 

Adobe Audition CC ($20.99/month) Reaper ($225) Hindenburg Journalist ($95)

[Read more about them here](https://www.cloudrad.io/audio-recording-programs-for-radio-shows/)

## **Call recorder program**

Are you planning to have guests on your [radio shows](https://www.cloudrad.io/start-radio-show/)? You need a way to record your conversations.

### **Free options**

Callnote free version – Skype, Hangout, Facebook, Viber. Limit of 10 recordings per month.

[Almolto](https://amolto.com/skype-recorder/) – Free for Skype for Windows 10.

### **Paid recording options**

[Zencastr](https://zencastr.com/) – Records each track per guest and has built-in Voice over IP.

Callnote and Amolto have paid versions with more features.

## **Imaging (Voiceovers, station IDs, intros, etc)**

You can produce your radio imaging to reduce costs. Additionally, there are several places to download free sweepers & [sound effects.](https://www.cloudrad.io/royalty-free-music/)

However, it's better to have personalized [imaging](https://www.cloudrad.io/radio-imaging/) for your radio.

Although it may increase the cost to start an online radio station, it makes your radio unique.

Here are some places to hire radio imaging pros:

### **Fiverr**

It's a freelance marketplace teeming with voice artists. Search for "radio sweepers" and you'll see a list of sellers and their starting prices.

Prices will usually start from $5 or $10. Sound effects may not be included in the price.

### **Other marketplaces**

You can find dedicated companies that offer imaging services by carrying out a quick search. Try "radio imaging companies."

## **Radio hosting**

Radio hosting is something that doesn’t come automatically to mind when you’re [starting a radio station.](https://www.cloudrad.io/start-an-internet-radio-station/)

If we map out the path audio takes from the studio to the listeners it looks like this:

Studio Computer > Radio Server > Listener

### **Free radio hosting options**

Well, if you have the resources and technical know-how, you can set up your own server.

But this is not entirely free. The computer will use power and require connection to high-speed internet with high-capacity bandwidth.

### **Paid radio hosting**

CloudRadio is a radio hosting platform tailored for beginner stations. For one, our platform is easy to use and quick to learn. And the investment is quite small.

For $5 a month you can have a radio with 25 listener slots. And you can add more listener slots to your radio up to 1000 slots. 

## **Logo**

A logo [visually identifies](https://www.cloudrad.io/radio-logo-ideas/) your radio, for instance, on radio directories or social media pages.

You don’t need a complicated logo. Look at the simplicity of some big brand logos like Google or BBC.

### **Free option**

You can design a logo using tools like PowerPoint or Paint. Or with online tools like Canva or [Hatchful](https://hatchful.shopify.com/).

If you don't get the best results, it may be time to hire a professional graphic designer.

### **Paid option**

You can find a talented graphic designer on freelancer platforms like Upwork, Freelance, Fiverr, or People Per Hour. 

If you still want to create your logo, try paid online logo design tools.

With about $10 or more, you should have a logo for your radio.

## **Music and Licensing**

When you purchase music, aim for DRM-free music. DRM-locked may be restricted to one device or application.

Some sources of DRM-free music include the [iTunes store](https://www.cloudrad.io/music-sources/) and Amazon.

On Amazon, for instance, you can buy a song for $0.99, and an album for a couple of dollars. 

### **Stream licensing**

If you’re playing commercial music like that new Ariana Grande album, you might have to pay [performance right fees/royalties](https://www.cloudrad.io/stream-licensing/).

Webcasters in the USA pay royalties to SoundExchange. The minimum fee for radios was $500 per year for 159,140 ATH per month, which is about $40 per month.

In Canada, SOCAN collects royalties from web radios. You pay royalties based on the location of most of your listeners.

You’ll need to contact relevant authorities in that country to find out how to license your stream.

## **Others costs to run your radio station**

What are the running costs involved? 

- Rent (if your leased space for your radio station)
- Staff (if you hire DJs and other personnel)
- Music subscriptions
- Stream hosting
- Licensing
- Website hosting

You don't need everything right away. Keep the cost of starting a radio station online low by focusing on the essentials.

### **Start your internet radio with us**

We offer an excellent hosting option with a fully customizable price. Get started easily.

[**Radio Hosting**](https://www.cloudrad.io/radio-hosting/)

The cost to start a radio station online won't break the bank. And it doesn't take lots of investment to run it. Learn about all the costs in this post.

How Much Does It Cost to Start a Radio Station Online?

Do you want to know how to work at a radio station?

Well, you have to learn about the **different jobs at radio stations** and know the **specific radio station job descriptions**. And here is a statistic to kick us off:

According to the Bureau of Labor Statistics, there were about 52,700 announcer jobs in 2016.

With that tidbit, let's get started:



![Jobs-at-Radio-Stations-Titles-and-Descriptions.jpg](https://strapi.hnux.com/uploads/Jobs_at_Radio_Stations_Titles_and_Descriptions_8a8f88cb30.jpg)

Photo by [Yohann LIBOT](https://unsplash.com/@yohannlibot?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

## 1) Music Director

The music director, as the title gives, takes charge of the station's music. Key responsibilities include:

- Sifting through music submitted by independent musicians.

- Receiving and evaluating records submitted by promotional representatives from record labels.

- Managing the station's music library like categorizing music into rotations as new, current, hits, etc.

- Submitting music logs and overseeing the payment of royalties to performance rights organizations.

- Coordinating with the program director on the shows.

## 2) Program Director

The program director is also the program controller (shortened to PC) or the head of programming. It's one of the key jobs at a radio station.

At the station, the PC reports to the head of radio or the station manager. And managing the overall programming (radio content) is the PC's main business.

The role further entails: 

- Managing the station's programming teams.

- Ensuring that programming, what draws the listeners to the station, meets the expected standards of the station and furthers its business goals and overall mission.

- Making sure that radio station content appeals to its audience.

- Working closely with the programming departments in developing content such as the [station's imaging.](https://www.cloudrad.io/radio-imaging/) 

- If the station doesn't have a music director, the PC assumes the related tasks.

- They take part in the recruitment and training of the programming team members.

## 3) Radio Presenter

The presenter is also called the on-air talent, show host, on-air personality, or DJ. Presenter jobs comprise the most advertised positions at radio stations.

The role entails keeping the audience entertained, informed, engaged, and glued to the station's programming.

It's vital to have a shining personality and come off as likeable and relatable.

On-air shifts typically last for about 2 to 4 hours. But the radio presenter won't just pack up and leave after the deed, they have more roles at the [studio](https://www.cloudrad.io/radio-studio/), including: 

- Developing content for the station's website & [social media pages.](https://www.cloudrad.io/social-media-radio-stations/)

- Attending the station's events or hosting remote broadcasts like road shows. 

- Researching, editing, and [writing scripts.](https://www.cloudrad.io/8-tips-on-how-to-write-a-radio-script/)

- Pre-interviewing scheduled guests to build rapport.

## 4) Announcer

Are you surprised that an announcer is not the same job description as the [radio host](https://www.cloudrad.io/become-radio-host/)?

Well, the announcer is the voice of the station. Presenters often voice single shows.

The announcer is valued for their voice, the presenter for their personality, and ability to entertain.

Now that we have made the distinction—and feeling like a couple of brainiacs—what set of responsibilities does the announcer take on?

- Introducing music and shows.

- Read the news copy and commercial copy.

- Voicing the station's imaging like the call letters, station ID, weather announcements, trails, promos, etc.

- Researching and formulating scripts.

- At smaller stations, the presenter may also take on programming tasks, sell advertisement packages, schedule promos and ads, prepare content for the [station's website ](https://www.cloudrad.io/radio-websites/)and more.

## 5) Creative Writer & Copywriter

Liaising with the sales, marketing & content teams, the copywriter writes promotional copy for the station. They come up with unique scripts for commercials on behalf of clients.

Among jobs at radio stations, the role may not be widely advertised.

The copywriter may also prepare email campaigns, brochures, show summaries, website content, etc. They also proofread copy written by other employees at the studio.

## 6) Traffic Manager

What comes to mind when you read the words "traffic manager?" Do you picture a person directing the traffic with a huge handheld sign with the words "STOP"?

Well, a traffic manager's domain is the commercial studio. The job entails prepping the entire schedule for the broadcast day. 

To do this, the manager will collaborate with the sales and programming department.

The goal is to establish a proper balance between the needs of the advertising clients and the programming team whose central role is to thrill their listeners.

It is also the job of the traffic manager to know how many ad slots are available and relay this information to the salespeople.

The traffic manager also ensures that content is available either from outside sources or in-house production teams; and that it meets the legal requirements imposed by the FCC (in the USA) and the quality standards of the station.

And the traffic manager will load the promos, ads and other items into the station's [playout system.](https://www.cloudrad.io/radio-broadcasting-software/)

With regular orders streaming from the sales department, traffic managers operate in fast-paced environments. 

## 7) Broadcast Engineers

Who do you call when the microphone that has been working minutes before suddenly dies on you?

*"The Broadcast Engineer."*

Radio broadcast engineers handle all technical issues revolving around the [broadcast equipment.](https://www.cloudrad.io/radio-station-equipment/)

They install new systems and perform preventive maintenance on existing hardware to minimize failures.

And when the problems arise, the engineer must troubleshoot and solve them quickly.

It's one of the key jobs at big commercial radio stations with fewer career opportunities available at smaller stations.

Time is of the essence in such situations—because when the broadcast is down, the station listeners may tune in to competing stations.

## 8) Producer

When a movie is shot, the producer oversees the movie's production. For instance, ensuring the schedule is adhered to, the film is within the budget, etc.

In the studio, the producer oversees live and remote broadcasts.

Usually, the producer will coordinate with the host to create awesome shows. In this capacity, the producer might suggest the best questions to ask guests or signal when an ad-break is approaching.

In a talk show (tech-operated studio), the producer operates the broadcast desk in a separate room. Other tasks may include:

- Protecting the radio station's license from invocation by ensuring that the programs don't feature obscenity, indecency or profanity.

- Booking guests for [live interviews](https://www.cloudrad.io/radio-interview/).

- Screening and pre-interviewing callers before they go on-air.

- Running the board and working with the station's automation software.

- Scheduling 

- Creating content for the radio's website and social pages. 

## 9) Reporter

Finally, we have reporters or broadcast journalists. 

This role involves gathering, investigating, and preparing news stories for on-air delivery or for publishing on the station's website. 

News reporters may also prepare documentaries, radio series, rundowns, social media copy, weather announcements, etc.

Some news reporters are based in the office such as editors. Journalists are often out in the field following up with leads, attending events, carrying out interviews and more!

## More radio station job titles

More radio positions include interns, assistant sales associates, assistant producers, etc.

Are you in charge of finding online streaming providers at your station? Here is a little something about us:

We provide radio hosting on premium servers with excellent uptimes and good peering. Your stream will be fast and buffer free.

If you need our services, get in touch with us by sending [us an email](http://help@cloudrad.io/) or easily create an account.

### **Start your internet radio with us**

We offer an excellent hosting option with a fully customizable price. Get started easily.

[**Radio Hosting**](https://www.cloudrad.io/radio-hosting/)

Who works in a radio station? What set of responsibilities does each job role entail? Find out about the jobs at radio stations.

Jobs at Radio Stations: 9 Titles and Descriptions

The hardest part of starting an online radio is not the actual setup! 

Well, the most challenging aspect is keeping listeners entertained with original content. You need to constantly source fresh music and originate creative shows.

Creating shows is a massive undertaking. That's why some radio stations find it easier to broadcast syndicated content. 

Today, get set to discover: 

- What is speech and music programming?
- Radio day parts;
- Radio content sources;
- New sources of free and paid syndicated shows, including bartered shows;
- Places to get paid music for radio.

If you're new to the broadcasting world having recently created a new radio station, we also explain more about radio programming. 

Let's get started:


## Introduction to Radio Programming: Speech Vs. Music Programming

The audio content at a radio station falls into two categories:

- **Speech programming** – It refers to the spoken content at the station. Talk radio stations rely heavily on spoken content, and it makes up more than 50% of their programming.
- **Music programming** – Do we have to unravel this one? Well, it's the songs played at the station. Songs fall into different genres, including Jazz, Hip-hop, Blues, Punk Rock, Alternative Rock, Folk, Popular Music, etc.

When a station features a particular genre as most of their programming, we tend to give it the name of the genre. For instance—Jazz radio stations, Classical music stations, Hip-hop stations, etc.

Many online radio stations make the mistake of playing music all day, year-round. But the best combination that listeners love is a balance, music together with spoken programs like morning drive time shows. 

In fact, most commercial radio stations don't purely play music. They also have interviews, news broadcasts, radio dramas, game shows, etc.

The top talk radio stations also favor a balance and don't broadcast spoken programs for the entire broadcast day. During the evening hours when the listenership has fallen off, they may play relaxing or cultural music from around the world.

### What are radio day parts? 

The broadcast day is segmented into blocks: 

#### a. Morning drive

The morning segment at most stations starts from 5 am or 6 am. It lasts for about 3 or 4 hours ending at 9 am, 10 am, or 11 am. 

Radio stations know that the most [ad revenue](https://www.cloudrad.io/how-to-make-money-with-an-internet-radio-station/) comes from the morning drive! 

That's right. It's because most people listen to the radio in the morning. 

Think about it, people will be stuck in morning traffic jams. Some people turn on the radio as soon as they get out of bed. It's a great accompaniment during morning routines.  

Morning radio hosts are usually the biggest stars at the station. With the stiff competition between radios during this segment, radio stations have found many ways to make their shows the best. 

The programming is composed of interviews, links between songs, wake up calls, prank calls, weather announcements, comedy bits, political voxs, newscasts, phone-ins, traffic segments, giveaways, etc. 

Commercial radio stations try to achieve a balance: 50% music, 50% speech. Sometimes 60% speech and 40% music.

### b. Mid-day

The segment starts from 9 am to 11 am. It ends at 2 pm or 3 pm.

Mid-day hosts take over the airwaves during this period when people are busy working or performing house chores.

Music is the main programming during this slot. People can passively listen to music as they work. Talk radio stations may take this opportunity to broadcast lengthy features, documentaries, talk panels, etc.

### c. Afternoon drive

The second most popular segment of the radio broadcast is the afternoon drive. It starts at 3 pm and ends at 7 pm. Audience numbers soar again due to the evening commute. 

### d. Evenings & Overnights

Evenings start from 7 pm to 12 pm. Radios receive fewer tune ins since people are either watching TV, streaming shows or sleeping.

Overnights or if you prefer the more ominous name “graveyard” shift spans from 12 am to 5 am or 6 am.

## Radio Content Sources

### a) Station generated programming

The goal of the programming department at a radio station is to produce original on-air content.

For music stations, the radio personalities work in shifts that maybe two, three, or four hours long.

Popular examples include [The Steve Harvey Morning Show](https://www.steveharveyfm.com/) that airs from 6 to 10 am and the four-hour [Matt and Mollie Weekend Breakfast Show](https://www.bbc.co.uk/programmes/m0003k8r) on BBC Radio 1.

On the other hand, talk shows are under sixty minutes. For instance, the [Freakonomics radio show](http://freakonomics.com/), [This is America Life](https://www.thisamericanlife.org/), etc. 

Newscasts tend to be shorter 5 to 15 minutes at the top of each hour.

### Which content can you produce on your radio?

You can do newscasts, hosted shows, phone-in run shows, panel game shows, DJ mix shows, countdowns, contests, radio dramas, newscasts, weather announcements, man on the street segments, concerts, interviews, investigative pieces, and more!

### b) User-generated content

User-generated content relies on the contribution of radio listeners. Your listener is a rich source of content. Think about, they are experts in different fields, for instance, a chef, nurse, doctor, teacher, banker, endocrinologist, pulmonologist, otorhinolaryngologist, and at this point, I’m just googling professions with difficult titles.

Some users have a knack for producing original audio content. And the proof is in the numerous podcasts you’ll come across on the web.

### c) Syndicated Content

Syndication is licensing content to different radio stations.

Who creates syndicated shows? Radio stations, media companies, or individual producers.

#### **Are there pros of using syndicated content?**

Let me use this illustration:

You can make your own bread in your kitchen. But you don’t! Why, because it's much easier, less-expensive, time-saving, and yummier to just buy bread from the bakery. 

This metaphor explains the benefits of syndicated content.

#### **Do I have to pay for syndicated content?**

Some syndicated content is free. The producers may want their programming and message to reach as many people as possible.

They nudge radio stations to take up their shows by giving them out for free. 

#### **What are paid syndicated shows?**

It takes time and money to produce high quality shows so many producers can’t just offer shows for free.

What you pay may depend on the show’s popularity and demand. The notion is; if a show is popular, it will attract more listeners. So the radio can charge more money for ad-slots.

#### **What is bartered syndicated content?** 

Cash doesn’t always change hands for content. Some syndicated content is offered on a barter arrangement.

The producer offering the show may ask for time on the affiliate station to run ads instead of money.

#### **How can I spot bartered shows?**

Check if one of the requirements listed on the show’s website is bartered minutes; for example “8 Bartered Minutes.”

#### **Unhosted shows explained**

Radio stations strive to maintain their local vibe. And though they may use syndicated shows to fill up their programming, they will still want the show to sound local & original.

Some syndication companies meet this need by having the original host mention the affiliate’s call letters and station ID.

Unhosted shows have empty slots. They ship with cue sheets used to prompt the live host when to fill in with speech. Most unhosted shows you might encounter will be music shows like The Top 40 countdowns.

#### **Are syndicated shows similar to network radio programming**?

It so happens that several radio stations may fall under the umbrella of one corporation, for instance, Emmis Communications in the US owns about fifteen radio stations.

In this setup, the corporation produces network radio programming that's syndicated across its network.  One radio program may air on several stations owned at the same time.

There is a similarity between syndicated shows and network shows in that they are broadcasted on multiple stations. But I think the difference is clear. 

## Where can I find free syndicated radio content?

Okay, here are places you can find free syndicated content for your radio:

### 1) NRT Radio Syndication

Do you operate a Christian or church radio? New Release Today has been offering free Christian radio content since 2006. P.S. They also cater to internet radio stations.

[http://www.nrtsyndication.com/](http://www.nrtsyndication.com/)

### 2) FrequencyCast Radio Programme Syndication

FrequencyCast offers syndicated shows to internet, hospital and community radios for free and on a non-profit basis.

[http://www.nrtsyndication.com/](http://www.nrtsyndication.com/)

### 3. ON AIR

ON AIR distributes shows created by artists. They ask for so little in return.

You have to provide feedback on how you use the shows; promote the shows to your listeners on social media among other requirements.

### 4) Public Radio Exchange

PRX is the largest distribution marketplace for radio shows. They rep some big names including This American Life and Reveal.

While public radio affiliates get their content from PRX’s automated delivery platform, advertisers can also use PRX to find shows to sponsor.



[https://www.prx.org/shows](https://www.prx.org/shows)

### 5. Vinyl Impressions Radio Shows

For six times in a month, you can get the Vinyl Impressions show for free.

The shows are generic, which means you can broadcast them at any time of the day.



[https://www.vinylimpressions.club/#section-259](https://www.vinylimpressions.club/#section-259)

### More Places to find Free Syndicate Shows

More Places to find Free Syndicate Shows

There are as many free syndicated shows as they are stars in the sky. Well, at least wish there were.

Still, you can score more free radio content sources on these external lists:



### 6) The Radio Directory

It’s a links site where radio industry members can contribute links. Lucky for us, there is a page just for syndicated shows:



### 7) Radio Links

It’s a radio links site with a syndicated show list.

[https://radiolinks.net/Programming/Shows/](https://radiolinks.net/Programming/Shows/)

## Bartered and paid syndicated sources

### 8. ORBYT Media

It’s a syndication group that distributes shows like On Air with Ryan Seacrest & American Top 40 Countdown in Canada.



[https://www.orbytmedia.com/](https://www.orbytmedia.com/)

### 9. GLR Network

It offers Spanish programming like Minuto 60 a five-minute newscast on a bartered arrangement.



[http://www.glrnetworks.com/](http://www.glrnetworks.com/)

### 10. Hispanic Communications Network

The network has over 270 Hispanic affiliated stations in the US that syndicate their six radio shows. Their shows have bartered slots.



[https://www.hcnmedia.com/](https://www.hcnmedia.com/)

### 11. This is Distorted

Music and speech shows.



[https://www.thisisdistorted.com/](https://www.thisisdistorted.com/)

### 12. Old-Time Radio Hour Wood Songs.

It’s a show about grassroots music syndicated in 515 radio stations.



[http://www.woodsongs.com/](http://www.woodsongs.com/)

### 13. Radio America

For daily and weekend talk programs.



[https://www.radioamerica.com/](https://www.radioamerica.com/)

### 14. Mid York Syndication

They are behind the Retro 80’s weekend show.

### 15. National Public Radio (NPR)

There is a little confusion as to how NPR works. NPR member stations are radio stations that air NPR shows. They are usually non-profit, non-commercial, public-owned, and college radios.

To be an NPR member, you have to meet certain requirements like broadcast for more than 18 hours a day and have at least five full-time employees. Affiliates pay yearly fees to NPR, which earns them voting rights, and they also pay fees for NPR programs they broadcast.



[https://www.npr.org/about-npr/178640915/npr-stations-and-public-media](https://www.npr.org/about-npr/178640915/npr-stations-and-public-media)

### 16. Public Radio International

PRI is a non-profit that distributes content to public radio stations.



[https://www.pri.org/](https://www.pri.org/)

### 17. Syndicast

Syndicast helps its members get their shows on radio stations. They work with Online, FM, DAB, and Satellite stations.



[https://syndicast.co.uk/](https://syndicast.co.uk/)

### 18. Radio Express

Discover weekly shows



[http://www.radioexpress.com/weekly/](http://www.radioexpress.com/weekly/)

### 19. Syndication.net

Syndication distributes shows and also helps producers prepare their shows for syndication.



[http://www.syndication.net/page/our-shows/](http://www.syndication.net/page/our-shows/)

### 20. Pacifica

Pacifica is a network of community stations. Using their web-portal –Audioport – the stations can distribute their shows nationally.



[http://www.pacificanetwork.org/](http://www.pacificanetwork.org/)

### 21. TOP 40 with a TWIST

It’s a two-hour un-hosted show.

[https://www.chucktaylorradio.com/](https://www.chucktaylorradio.com/)

### 22. The Dave Ramsey Show

It is a three-hour show with over six hundred affiliate stations.



[https://ramseymedia.com/syndicate](https://ramseymedia.com/syndicate)

### 23. BlueRevolution

Blue Revolution is also another platform with a variety of shows.



[https://www.bluerevolution.com/shows](https://www.bluerevolution.com/shows)

## d) Paid Music sources

Are you looking for places to buy music for your radio? We covered some of the sources in a[ past blog](https://www.cloudrad.io/music-sources/). Iterating the same information here will take the joy out of discovering it for yourself. So check it out.



[https://www.cloudrad.io/music-sources/](https://www.cloudrad.io/music-sources/)

## e) Royalty Free Music Sources

Royalty free music is music that you don’t have to pay royalties for every performance. Check out our blog on royalty-free music sites.



[https://www.cloudrad.io/royalty-free-music/](https://www.cloudrad.io/royalty-free-music/)

### More radio programming..

Have you discovered more sources of radio content? We hope so. If you have more sources, share them in the comments below.

For quality radio hosting on dedicated servers, speak to us.

Give us a like on [Facebook](https://www.facebook.com/scloudradio) and [Twitter](https://twitter.com/scloudradio) to get all our latest updates.

Till next time.

Looking for sources of radio programming for your radio station? Check out this list of free syndicated radio shows, paid shows, bartered content and more!

Radio Programming Sources & Syndicated Shows

“Radio websites are precious.” They are the gateway to more listenership. They are a tool for disseminating important info like your upcoming shows, news, etc. 

Websites visually showcase your station, because most of the time, listeners interact with you by ear. We can’t downplay their importance—we must play it up.

In this blog post, we take a deeper peek into radio websites beyond the fancy graphics, gradients, and layouts. Let’s reveal their core components. Let’s see what makes them tick, tick & tick. 

Most importantly, let’s learn how to design radio websites that serve the visitor.



## Radio station website design: What’s important to the user

Why does someone visit your website? “To fulfill a need.”

So to design a truly effective radio website, we must try and decipher the users’ intents.

Some of the scenarios include:

### 1. “I’ just listened to a very exciting show. And I want to find out more about the radio presenter.”

How should your radio website respond? What about having a page for each presenter, with a short bio and list of their interests.

Why not go further and include links to their social media pages. You’ll make it easier for users to engage with their heroes.

### 2. “I’m looking for some interesting radio stations from my city?”

How should the website respond?

With an “About page.” Include the type of content/format your radio plays. Lists the radio’s location. And don’t just have a wall of text.

Use pictures of your studio, presenters, and events to engross the visitor. 

Also, include your mission statement and vision. It illustrates that you have an ideal image of what your station ought to be and that you’re working towards it.

### 3. “I want to listen to the radio online.”

When someone learns about your radio station perhaps from a friend or promotional campaign, they will search for you online. 

So when they land on your website, the first thing that should grab their attention is a visible play button or the words, “LISTEN LIVE.” 

It seems like good common sense, but I found it missing on some radio websites.

### 4. “I want to know what’s coming up?

That’s the job of the “Schedule page.” For most radios, there will be a weekday schedule and a weekend schedule.

Each show will need a name e.g. “Morning Drive with Jane Doe.” Make it so, that when the visitor clicks on a show, they go to a page dedicated to it.

### 5. “I missed today’s morning drive and I want to listen to it.”

Your station should respond with a radio archive’s section. An archive is a recording of content that already aired.

### 6. “I want to stay updated with top stories in the world of entertainment.”

Most radio stations produce articles in-house or display third-party RSS feeds on their sites.

### 7. “I want to participate in a contest.”

Create a page specifically for the visitor who wants to find out which promotions the station is running, how they can participate, and how to win.

### 8. “I want to follow the radio on social media.”

You’ll find social media icons on any website you visit nowadays. But I have a question for you: Which is the best place to place your follow buttons?

In the footer section like it’s common on most sites, or at the top where they are spotted easily?

### 9. “I need to request a song.”

It’s a pleasure to have active listeners requesting songs.

Some websites automate this process using custom code so that when the listener places a song request, it gets logged by the station’s playout system.

If you need a simple alternative, you can ask listeners to request songs on social media. Or implement a live chat, and talk to your listeners in real time.

## Best Radio Websites – examples I liked.

##### 1. BBC Radio Websites

You can check out how BBC Radio websites provide past episodes of their shows. 

[https://www.bbc.co.uk/programmes/m000406l#play](https://www.bbc.co.uk/programmes/m000406l#play)

##### 2. WNYC (Because of the menu)

They have that big Listen Live Button on the homepage. The primary menu is equally good with Schedule, Shows, Topics, Discover and Search menu items. Also check out the items in their footer. They encompass all we’ve talked about.

[https://www.wnyc.org/](https://www.wnyc.org/)

##### 3. Sunshine Radio (Use of Facebook and Twitter feeds)

It’s another stellar site to learn from; they have an elaborate menu, and on the homepage, you’ll find their live Facebook and Twitter feeds. The listen live button is prominently displayed.

[http://www.sunshineradio.co.uk/hm/](http://www.sunshineradio.co.uk/hm/)

##### 4. JR Country (Check out how they position their contacts & social media links)

JR Country’s website makes it so easy to follow them on social media or call. See it for yourself:

[https://www.jrcountry.ca/](https://www.jrcountry.ca/)

##### 5. Bay Radio (Because of their presenters’ bios)

Trust me, I struggled to find a radio website that does a nice job of showcasing their presenters. Till I found Bay Radio.

The presenters’ bios are a bit funny, a little bit unconventional, and certainly not formal nor boring. Check them out here:

[http://www.bayradio.fm/presenters/john-mair/](http://www.bayradio.fm/presenters/john-mair/)

### **Till next time…keep it CloudRadio**

Looking for the best way to broadcast online? Try [CloudRadio.](https://www.cloudrad.io/)

My two words for our platform: “It’s awesome. And it’s all you need to broadcast online.”

On your way out, give us a like on Facebook or Twitter. It’ll take seconds and you’ll stay updated with all the content we put out. 

[Facebook Link](http://facebook.com/scloudradio/)
[Twitter Link](https://twitter.com/scloudradio)

Need the best website? Get the tips on how design radio websites that rock.

Radio Station Websites: How to create the best one

So what is a talk show? Talk shows are all about conversations and discussions. You can have a guest over to discuss their work, personal lives, projects and more!

Talk shows may also feature a regular panel (a group of people) discussing a hot topic be it business, science, entertainment, news, etc.

To sum it up, talk shows are all about people having conversations. You’ll always need a topic, subject or theme. And here are some talk show topics for your next radio show:



## 1. Food

It’s teeming with exciting topics. You can talk about wine, baking, brewing, dining out, recipes, etc.

Here are some food talk show topics I found floating in my mind: 

- Strangest breakfasts
- The most bitter foods in the world
- Foods that can kill you
- Meals that made it to the Guinness Book of World Records
- What the Queen eats for Breakfast
- Foods that were popular in the 12th, 13th, 14th centuries
- What Bill Gates eats for Breakfast
- Staple meals in each country
- And so on.

## 2. Beauty & Fashion

If you know your way around hair, skin, and outfits, you can have an easy time in this category.

## 3. Literature & Art

Literature has to do with books and writings. And art has to do with any creative activities such as painting, dancing, etc.

For instance, if most of your listeners are young people, you can do a show about books they should read before they hit 30. And here are more talk show ideas:

- The story behind the most expensive painting in the world
- The master painters of history
- How to write a poem
- Buildings that are pieces of art
- Can art make you smarter?
- Who is a starving artist?
- Do you own a painting? Call in and tell us about it.
- The best fiction and nonfiction books
- And so on.

## 4. Business talk show topics

It’s an expansive field with numerous talk show topics. You can talk about the latest business news, talk about top companies, the state of the economy or investing.
You can also talk about careers, money matters, and shopping. Specific talk show titles could include:

-  Do female products cost more than male products?
- The biggest mall in the world
- The most expensive brands in each product category
- The story of Ketchup, The story of Heinz, The story of Nike
- What are stock options?
- And so on.

## 5. Educative talk show topics

Everyone has had an education be it formal or informal. It’s part of the human experience and a source of informative talk show topics.

You can cover talk show topics that teach listeners something new including:

- New words, vocabularies or facts you should know today
- Common household items you have been using the wrong way
- How-tos for instance How to deal with rejection
- Learn Spanish or other foreign languages

## 6. Hobbies

From cars to gardening to video games, there are many potential subjects you can talk about in this field.

If you have a guest over, you may even ask about their hobbies. Do they read, ski, fence or fly? More talk show ideas could include:

- Gardening tips
- Car talk
- Interesting, strange, dangerous, or expensive hobbies
- And so on

## 7. Health

Many people want good health at all times. You can have an open door kind of interview show, where you invite an expert (personal trainer, doctor, nutritionist) to your studio.

Listeners can then call in or send their questions for expert answers. Other talk show topics revolving around health can include:

- Mental health
- Self-help such as how to minimize anxiety
- Medication
- Well-being and happiness
- Meditation
- Fitness, for instance, Best ways to lose weight, etc
- Sexuality
- Diets
- And so forth.

## 8. Family, Marriage & Kids

Family is a good source of many talk show topic ideas. Here are some few suggestions, but you’ll find it easy to add many more to this list:

- How to be to a better spouse
- Thoughtful gifts for every family member during Christmas
- When to have kids
- Different ways kids change your life
- Steps to a better marriage
- And more.

## 9. Music

If your radio plays music, you can think of talk show topics revolving around the music industry including the stories behind artists, songs, lyrics and more!

## 10. News & Politics

Most of the talk show topics will be defined by current affairs. You could talk about the government, local or national, politicians, policies, viral items, etc.

## 11. Science & Medicine

In this realm, you can explore topics to do with psychology, diseases, space, biology, physics, chemistry, etc.

## 12. Society & Culture

Some of the topics could revolve around history, crime, conspiracy theories, locations, and travel.

## 13. Sports

You could discuss sports teams, team lineups, and sports personalities. Your topics could be of both professional and amateur sports.

## 14. Technology

Tech is at the center of our daily lives, and there are a lot of topics you could explore in this field.

You can talk about the best apps, devices such as smart speakers, new technologies, artificial, online security and more.

## Added tips on how to generate talk show topics

As we draw this article to a close, here some strategies you can employ to ensure you have a list of talk show topics on hand:

### **1. Research**

Read magazines, books, and blogs. Learn as much as possible about different subjects.

Your mind will become an enriched garden where ideas sprout spontaneously.

### **2. People as sources of ideas**

As the truism goes, two minds are better than one. So ask questions to those in your close circle; friends, co-workers, and family.

If you have a guest, ask them to recommend a list of possible people who they think might be a good fit for your station.

### **3. Think about the problems your listeners experience.**

What makes them angry? What frustrates them every day? Where do they want to see change? Ask these questions, and you’ll never be short of ideas.

### Is your radio on CloudRadio?

It should be, as we provide the best radio hosting experience with a stable network of servers, great support, and modern technology.

We promise a fast buffer free stream and streaming at the best audio quality.

Get our radio hosting package if your broadcast from a studio.

Looking for thrilling radio show topics for your radio station? We have some topics to joggle your mind. See them here:

14 Radio Show Topics

So what are you planning to broadcast live? Concerts, speeches, podcasts, corporate events, family meetups…

It is quite easy to broadcast live audio. And you can do so, on our audio streaming service for radios.

Fear not if you’re not a radio station, we’re quite suited to handle your live broadcasting needs.



## What is webcasting?

**First:**

Broadcasting involves distributing video or audio content to many viewers or listeners through an electronic medium.

Combine the term “broadcasting” with the word “‘web,” and you get webcasting, which means “broadcasting or distributing video or audio content over the internet.”

## What do you need to webcast?

"A streaming media server." 

It's a software that performs two key tasks: accepting an input (audio content) from a source client and serving it to listeners.

Two of the most well-known audio broadcasting software are Icecast and Shoutcast both launched in the late 90s. They power most radio streams.

You can run a streaming media server on your computer. But it's much better to have the streaming media server on a server computer.

[CloudRadio](https://www.cloudrad.io/radio-hosting/) allows users to create Shoutcast and Icecast servers that are hosted on remote servers. 

## How to listen to live streams

There are various ways to listen to a live stream.

Using a media player like VLC, Quick Time, iTunes, etc. Through mobile apps like TuneIn.

On an internet browser such as Google Chrome, Mozilla, and more! 

Gaming console, smart speakers, and car infotainment systems also play live streams.

We provide an HTML5 stream player that you can use on your website. It displays the album art, title & artist name. The user can also pause & resume the stream.

Here is a snapshot of it in action:

![CloudRadio-HTML-5-Player.png](https://strapi.hnux.com/uploads/Cloud_Radio_HTML_5_Player_0a726dff49.png)

## Start an audio webcast the easiest way

Got a microphone to record your voice? Some pre-recorded shows stored on your drive? Great, install these two programs:

- **A playback program -** to playback a recording or media file. Your default media program like QuickTime can do this, but if you need more features, go for a radio automation program.
- **An encoder -** to capture audio from your computer, convert it into a streamable source, and send it to your server for relaying to connected listeners

Next, create your streaming media server on CloudRadio. Here are steps for that:  [How to create a radio server](https://help.cloudrad.io/s/article/create-first-radio-server).

## Are there any advantages to using our platform?

Several actually:

The most important thing is a reliable connection—count that as a checked.

We have a reliable network with servers strategically located [around the world](http://cloudrad.io/about). 

Two—our platform is very easy to use. Here is the console you will be using:

![radio-console-dashboard.png](https://strapi.hnux.com/uploads/radio_console_dashboard_28d8006a40.png)

Simple right? Some audio streaming services will have you using some old-fashioned consoles.

Not us.

## Do you have questions?

Maybe something isn't clear—in that case, we're here to help.

Tell us what you need. Like, "I want to broadcast to 100 listeners at the same time."  

Are you planning to broadcast live audio online? Try our audio streaming service for radios.

Broadcast Live Audio Online

A successful radio station application: works just fine; lacks annoying bugs; is simple to use; delivers a clear and reliable stream; has a great UI; is easy to navigate.

With an app builder—you can create a radio station app without writing a single line of code. An individual or company can also code one for you.

Regardless of the route you choose, these tips will come in handy when creating a great radio app:



## 1. What do you want to accomplish with your app?

A radio station app is a tool that makes certain tasks intuitive. For instance, a listener may choose to tune in through your app, because it is more convenient than tuning in from your website.

While it’s clear-cut as to the role of the app, you must also factor in the goals you want your radio station app to accomplish.

For instance, bringing in new listeners, increasing the hours spent listening to your radio by current listeners, or offering more insight on your listeners.

Don’t just think of shiny features you want to endow your app with, also give thought to the station’s goals, mission, and vision.

## 2. Does your radio station app excel at its core functionality?

On a cold night, you sport a thick fur coat for its warmth. Its appearance may be a secondary consideration.

So what’s the core feature of your mobile app? I suspect its streaming audio from your server and playing it back to your listeners.

So first, you need a quality and reliable stream. Ever listened to a radio stream laden with static, long pauses, and at such a low quality that you didn’t know what song was playing?

*We have, and that's why we built a solid Content Delivery Network with servers in multiple locations around the world. Regardless if the listener is in Asia, Europe or the Americas, your stream will be clear and crisp.*

[*Learn more about our CDN network.*](https://www.cloudrad.io/about/) 

Your radio station app also needs a superb player. I did some research in a bid to uncover if radio apps have good players. I installed some from the Google Play Store.

Most player designs were so so, which impacted my listening experience. But, I found a gem —well I have been using it for a couple of months now. Take a look at TuneIn's stream player.

**What did I like about it?**

If the station has several streams at different bitrates, you'll easily find the one you're comfortable with. (Since I listen on mobile, I always go for lower bitrates).

**In addition:**

You can comment, share, set a sleep timer, forward & rewind the stream. The player also displays the album art and song’s title, which adds to the overall experience.

***#Fun fact\***

According to Nielsen’s report on US media consumption in the first quarter of 2018, US adults spent 11 hours per day on average consuming media.

That's a lot!

## 3. Think user stories

Does your radio station app need podcast, concerts, playlists, Facebook feed, Twitter Feed, Instagram Feed, or blog content sections?

Seems like the user will be overwhelmed, or some features might go entirely unused.

Keeps things simple:

One way do this is to figure out the listener's needs or intentions as they use your radio station application.

Then express them as a user story.

User story template: **As a listener, I want to [goal/need] so that [a reason].**

Let's fill in the blanks—As a listener, I want to set a sleep timer so I can leave the music on as I catch some z’s and not wake up to a drained battery.

Create more user stories. Then come up with a prototype app bearing the basic features needed to satisfy the listener’s desires.

## 4. Usability, performance & appearance


**Usability** – Is you radio station application easy to use?

Can someone learn it quickly? Will users of all abilities successfully navigate and understand your user interface.

**Appearance** - Your app needs to look great too! There is a reason we’re in love with Ferraris, Lamborghinis, and Bugattis!

Not only are they fast, but they are also sleek, sharp & exotic. So don’t have your app looking like an old farm truck.

Use color to communicate the feel, tone, and to convey important information.

Make sure your radio station’s logo is visible at all times. Even ensure that the colors you use are easily distinguishable for persons [with color blindness.](https://material.io/design/usability/accessibility.html)

**Performance** – No one wants an app that keeps crashing. Bad experiences are more likely to push users to leave reviews than good experiences. *google it.

Ideally, your app should have an application monitoring system in place. At your convenience, you can read more on application monitoring tools.

## 5. Consider publishing on alternative app stores and platforms

Most radio stations only target the Google Play Store or the App Store.

There are other app marketplaces you can take advantage of including App Brain, Amazon App Store, AppsLib, among others.

Also expand your reach to multiple platforms. For instance, smart speakers, car infotainment systems like Google Auto, etc.

## 6. Promote your app

Take stock of all the channels you can use to promote your app, and focus on the most effective ones.

**You've at your disposal**:

Social media platforms, radio imaging e.g. sweepers & promos, email lists, radio blog, website, influencers, your on-air radio personalities.

Some radio stations are offering cash sums of up to $10,000 for users who download their applications. [See Star 107.9](https://starradiovegas.com/contests/win-with-stars-10000-cash-code-contest/).

Keep promoting your radio station so as to garner more downloads. If they don't know it is exists, how you do expect them to use it?

## 7. Monitor and improve your radio station application

If you’re a regular app user or Windows 10 user, one of the nuisances is having to update your software regularly – (Okay if you have automatic updates enabled, you might not even notice what happens under the hood).

Similarly, keep your app updated. Improve the user experience by making it faster & lighter. Roll out bug fixes, freshen up the UI, etc.

Continuous monitoring is also key.

Some of the important metrics that will give you insight into your listeners may include the retention rate (people who use your app after their first try).

Churn rate (those who stop using the radio application after their initial use). Active daily users. Active monthly users. New downloads etc.

Check out the feedback, and respond appropriately to both praises and complaints.

### **Since you’re still reading**

*We want to tell you about our radio broadcasting platform. It’s modern & powerful, yet simple.*

*You can create a SHOUTcast & Icecast Server. And if you need an autodj solution, ours runs on a CDN —network of distributed servers.* 

*Listeners are connected to the closest location. Your stream will be fast, glitch & buffer free.*

### **Start your internet radio with us**

We offer an excellent hosting option with a fully customizable price. Get started easily.

[**Radio Hosting**](https://www.cloudrad.io/radio-hosting/)

Your listeners deserve the best radio station app. See these 7 strategies to make your successful!

Radio station app: Strategies to make it successful

Are you destined to become a radio host? Just before you say no or yes:

Does your heart speed up when you picture yourself sitting behind a broadcasting desk with the clock counting down to your live air shift?

Are you prone to creating these [elaborate playlists](https://www.cloudrad.io/radio-playlists/) or mock radio programs?

Do you have an affinity for microphones – the shiny chrome plated ones – in particular?

Did the TV station tell you off, postulating that your talents would be better suited for radio?

Well, radio hosts are the coolest cats in the world. Whether you have been doing it for a while– or you’re just getting started, you’ll learn a thing or two from this post.

Let’s see what it takes to become the next Bob Grant, Brad Crandall, Ryan Seacrest, Howard Stern or any of the radio personalities you admire:



## How to become a radio personality without a degree

![become-a-radio-host-scaled.jpg](https://strapi.hnux.com/uploads/become_a_radio_host_scaled_d89e3df44b.jpg)

Photo by [Jeremy Enns](https://unsplash.com/@jeremyenns?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

What is the education needed to become a radio host? 

It's not a requirement to get specialized education as some job listings we reviewed only asked for a High School Diploma. 

However, you'll have an advantage when applying with a Bachelor’s Degree in Journalism or Broadcasting.

There are online and in-person media training schools that offer training for TV and radio positions.

Many radio stars have had an unconventional start.

Howard Stern started by making make-believe shows in his [parent's basemen](https://en.wikipedia.org/wiki/Howard_Stern)t. Every other day, comedians, authors, and actors become radio hosts.

So yes...

Anyone can become a radio host without a degree. They just need to have practical skills to entertain listeners, interview guests, etc.

Probably not everyone can become an astronaut, though.

## How do you gain experience as a new radio host? 

When hiring new radio hosts, most radio stations like to cite that the need candidates to have at least 3 years of experience.  

One of the easiest ways to acquire it is to volunteer at community or institutional radio stations. You can also intern at a commercial station.

Similarly, you can [create an internet radio station](https://www.cloudrad.io/start-an-internet-radio-station/), and tune up your presenter skills.

Don’t apply for radio roles solely. The core function of a radio station host is to [entertain people](https://www.cloudrad.io/listener-engagement/).

Sharpen your skills by also emceeing during parties or corporate events, doing some stand-up comedy, acting, public speaking, making YouTube videos, or participating in debates.

Coming up –-

## Tips to Help You Become a Great Radio Host

### **1. Get all the practice you can get**

**Time + Practice + Focus = Mastery**

Trust in the process. No one is born a radio host.

To become a master at radio presenting, you start as an outsider looking in. If you focus on performing like the top talent from the first day, you might develop feelings of anxiety and doubts. And never imagine yourself at the same level.

Before they became experts at producing excellent shows, your favorite presenter was once an outsider entering into a strange and unknown world.

Through learning and practice spanning many years, the expert hosts honed their skills and developed an intuitive feel for making [great shows.](https://www.cloudrad.io/start-radio-show/)

You go through the same process if you’re learning to paint, act, etc.

So, don’t give up yet. Don’t compare yourself to the accomplished presenters. They have put in more work than you. It’s all in the effort and the passage of time.

### **2. Become a knowledgeable person**

Cultivate an intense desire to learn. Learning makes you grow as a radio host.

If you have lots of information in your head, the more you can share and educate. 

Find radio producers and hosts that challenge you to become better. Travel, take up a hobby, start listening to audiobooks, etc.

## **3. Know your listeners**

Listeners graciously lend their ears to your station. In return, you should give them content that pleases and satisfies them. Provide content that they can’t find anywhere else.

Therefore, you should know what they like, what they don’t like, things that make them mad, their struggles & frustrations, their lingo, what they know, what they don’t know, etc.

With a clear picture of your audience, you can relate to their pain points, struggles, frustrations, and joys.

### **4. Always show up on time**

You always want to show up at the studio in time or on time—regardless if you had a gig that extended through the night. It should be the case even if you're volunteering at a community station. 

When you’re punctual, you come across as a professional. The listeners will feel your professionalism, even if they never see you. Make time your servant and not your master.

### **5. Stay on top of industry trends**

Part of becoming a good radio host is keeping pace with all that’s happening in the [radio industry](https://www.cloudrad.io/future-radio/).

Is radio getting more popular? What new ways are people listening to radio?

Are there any new technologies that your station should respond to? What about [new equipment](https://www.cloudrad.io/radio-station-equipment/), software, or marketing techniques?

How to stay informed:

Subscribe to radio blogs, news websites, or magazines. Establish relationships with people from competing stations.

Join online radio communities, and participate in industrial events. You can even connect with the experts by following them on social media. Some have personal blogs where they share industry tips, personal experiences, and more.

### **6. Learn how to drive - the station’s van & broadcasting desk**

Get acquainted with all the knobs on your broadcasting desk. Know each feature of your radio [broadcasting software](https://www.cloudrad.io/radio-broadcasting-software/) – always RTFM – read the friendly manual.

Many presenters don't know how everything works. They leave all the fun to the tech-ops. Even if the different equipment at your studio may overwhelm you, this knowledge will serve you.

Besides the broadcasting desk at the studio, hold a driving license that covers vehicles up to 3.5 tonnes. You might find yourself working at a station that needs you to drive the promotional van.

### **7. Polish your radio voice**

You don’t need Annie Nightingale’s or Guz Raz’s voice to become an effective radio host. But you can make your current [radio voice](https://www.cloudrad.io/radio-voice/) better sounding and more powerful.

You might be a skeptic and proclaim that improving a voice is like squeezing water from a stone.

Quite the opposite, you can develop your vocal capabilities.

For instance, if a loud voice is what you’re after, first understand how your body produces sound.

Three parts have to work together: The lungs, vocal folds in the larynx, and articulators. You breathe in air, and when the lungs pump it out, it vibrates your vocal cords. 

Having a stronger voice entails increasing the amount of air that passes through the vocal cords. 

So get yourself a voice teacher; or some online voice training courses, and start working towards a better voice.

### **8. Do the homework, rehearse— then perform**

**Do the homework**

Prepare well, and you’ll have an easy time during your shows. Preparation actually gives you better flexibility when you perform. And how do you prepare? 

You can [write scripts](https://www.cloudrad.io/8-tips-on-how-to-write-a-radio-script/), come up with a show rundown, outline talking points and research your on-air guest.

And don’t just allocate several minutes either. Invest all the time it takes to make your [radio show great](https://www.cloudrad.io/listener-engagement/). Once you have done your ultimate best, go the extra mile:

**Rehearse**

Whether it’s standing before the mirror and reciting your lines, you need to rehearse your socks off! If you can commit the script to memory, all the better. You won’t panic when you forget to save your script on your computer, or if the print-outs are misplaced.

**Do the work**

Give your listeners the best show in the world.

**Then repeat**.

### **9. Be honest and real**

Being honest goes beyond not telling lies. It also entails conducting yourself in a virtuous way, exhibiting loyalty, sincerity, and trustworthiness.

Are these qualities important to become a great radio host, you may ask? Well, I’ll point you to some of the biggest personalities like Oprah, Joe Rogan, etc. Are they genuine people? 

Being real, on the other hand, doesn’t involve attacking, heavily critiquing others, or saying inconsiderate things.

You make your feelings or opinions known in a respectable manner.

You’re direct with your feelings, making it much easier for listeners to connect with you.

Humans are feeling beings – keep that in mind.

### **10. Muster your temper**

Your temper is a bucking, raging bull that can easily go off the bullpen.

Yeah, shows can go out of hand. A caller may say some unpleasant things. A guest may challenge your cool by walking out on you.

Radio shows are risky.

So – rattled – annoyed – challenged – irritated – agitated or vexed, keep a tight rein on your rogue bull. 

Chillax.

Keep a blue head like the All Blacks.

And let the show go on.

### **11. Study other radio hosts & appropriate like an artist**

Originally this tip was titled" spy on other radio hosts and steal like an artist." Without a flair for the controversial, I went with the milder, more palatable heading. 

Okay so... 

Footballers watch other footballers. Baseball players watch other players, observing them, searching for their secret strategies, and assimilating them.

Those spare hours should be spent crawling the numerous stations of the world, listening to how other hosts make things work.

No one should be off-limits in your act of reconnaissance: Presenters from your station. Presenters from other stations. And all the greats promoted to glory.

### **12. Love the act of presenting**

Presenting is the best thing in the world. Entertaining listeners is a joy. Radio rocks!

Well, let me add on these statements—by also stating that presenting is mostly stressful, and delivering great shows is gruelling.

But if you love the process and the work, most of your days will be happy days.

You’ll not just look forward to the end of your on-air shift, so you can rush home or to the country club to pursue more pleasurable activities like a round of golf.

### **13. Be the presenter everyone wants to work with**

Are you a big shot or a big ego-personality? That will alienate people you should keep close to you.

So:

Make everyone feel great because they are part of your success. Respect the cleaners, messengers, producers, fellow hosts, listeners…

Let the station’s mission and vision become your driving force. Work for the success of the station, regardless if you’re just there for a short tenure.

### **14. Confidence, energy and being entertaining**

How do you make listeners hang on to your every word? By being confident, full of energy and entertaining.

And don’t fret if you aren’t funny, yet.

News flash! You can work on your funny bone. For instance, by taking a comedy course, studying how people deliver jokes, figuring out why some jokes spur laughs and why others draw crickets.

On confidence and energy; take on things that scare you. Get psyched up before shows. Pump your chest, and even do your shows on your feet!

### **15. Words are your tools**

The fishing rod is the fisherman’s tool. Words are the radio presenter’s implement.

You can buy a new fishing rod as new models roll out. Similarly, the host must polish his tool, his language skills. Doing so, you can speak the listener’s language, paint live pictures in their mind, and stir their feelings from excitement to dread.

**Exercise:** Listen to sports commentators, particularly Peter Drury, who is a true master of using words. 

Now, if you build up an intricate vocabulary, don’t use it to confound and confuse ordinary folks like  Russel Brand.

At the end of the day, you want to be clear and get the message across as simply as you can.

### **16. Address the individual, not the crowd**

“I hope you’re having a great morning and the traffic in the city is taking it easy on you.”

Not: 

“I hope all of our listeners are having a great morning.” Favor the one-to-one conversation. Tailor your message to that one person.

Make them feel special – even if a thousand people listen to you.

## **17. Listen to your own shows**

Some presenters may cringe at the thought of listening to their voices. Well, writers feel the same way when they go over material they wrote a few hours ago.

They’ll see silly grammatical mistakes like confusing the word ‘there’ with ‘they.’

So apply this wisdom to your shows. Listen to your air-checks. Then ask:

How can I improve?

What should I have said instead to make the message more clear? 

Were there better ways to say this or that?

## **18. Go big, or go home.** 

Rejection – that’s something you’ll need to get used to in your quest to become a radio host.

“No” – that’s only a word, though it can feel like getting stabbed in the belly twice like Arya Stark.

Surmount the challenges, push on and stay on course.

### Parting shot:

Books to read:

1. Essential Radio Skills: How to Present a Radio Show – teaches you the essentials like taking calls, etc.

2. Creating Powerful Radio: Getting, Keeping and Growing

Keep your game up and become the best version of yourself. 

### **Start your internet radio with us**

We offer an excellent hosting option with a fully customizable price. Get started easily.

[**Radio Hosting**](https://www.cloudrad.io/radio-hosting/)

Are you destined for radio broadcasting? Glad we caught your attention. Here are some tips to help you become a radio host - the best one!

19 Ways on How to Become a Great Radio Presenter

Radio has come a long way...

On November 2, 1920, the world’s first commercial station, KDKA (AM) was launched. In 1933, Edwin Howard Armstrong successfully patented FM radio. 

Radios began adopting FM bands from the late 50s to the 60s.

The emergence of internet radio happened in the late 90's with the advent of internet radio streaming technologies like Icecast, 1998. 

With the low-cost of launching an internet radio station, there was an emergence of many independent self-run internet radio stations. 

They broadcast to anyone across the globe as long as they have an internet connection. 

Satellite radios also came to prominence at the turn of the 21st Century. And Norway has become the first country to shut off FM radio, in favor of digital radio.

Some feared that on-demand music streaming services, including AccuRadio, Apple Music, Spotify, and others, might shroud the radio star. 

Come 2019, the radio industry is still resilient and marching forward into the future.

Today, we'll examine trends that will shape the future of radio.



## Radio Future Trends

### **1. Podcasting keeps growing, and radios ought to take heed!**

It’s time for radio stations to catch up with the podcast boom before the industry becomes too large, competitive, and difficult to venture into. Based on current statistics, the number of active podcasts is now more than 700,000, with [29 million podcast episodes](https://musicoomph.com/podcast-statistics/), in over 100 languages.

Part of the wide appeal of podcasts is that they are on-demand. Radio, on the other hand, is live.

Radio stations need to produce original podcast series or re-purpose some of their shows into podcasts. There are many benefits to be reaped that include; drawing more listeners to their on-air content; making their content evergreen; allowing listeners to catch up with programs they missed, etc.

### **2. Radio on all devices**

There was a time when listening to the radio was on electronic devices with FM/AM receivers. Now, radio has become ubiquitous on all devices, thanks to the internet.

You can find purely web radio stations, and simulcasts from traditional broadcasters on smartphones, gaming consoles, smart TVs, car infotainment systems, smart speakers, and more! Smartphones, in particular, are driving more podcast and internet radio listening.

### **3. Internet Radio and music streaming as the future of in-car listenership**

DAB was set to take over car stereos when the technology emerged in the 90s and early 2000s. Compared to AM/FM, it used less bandwidth, allowing more frequencies in the same spectrum as FM. The sound quality was better.

The problem with DAB has been it’s adoption. While most smartphones come with FM chips, the first smartphone with a DAB+ chip was the LG Stylus launched in 2016. Since then, no DAB smartphones have made the headlines. DAB has even been dabbed [dead on arrival.](https://www.telegraph.co.uk/motoring/news/10882006/DAB-radio-dead-on-arrival.html) 

Cars are important to radio listenership with research showing that half of the daily radio listeners [only listen in their cars.](https://www.edisonresearch.com/over-half-of-in-car-radio-listeners-only-listen-in-car/) 

The future seems to be leaning to internet radio and music streaming services. Car manufacturers have internet-enabled infotainment systems out. And current car owners have the chance to purchase after-market car stereos.

### Even the big technology companies are taking heed.

[Apple’s CarPlay](https://www.apple.com/ios/carplay/) allows you to connect your iPhone to the car’s player using a USB. This allows you to access your apps, get directions, make phone calls, send messages, etc.

For entertainment, you can use apps like Spotify, iHeartRadio, CBS radio, Overcast, SlackerRadio and more! When streaming, you’ll be using your phone’s internet. 

Apple has partnered with all the major automobile manufacturers, allowing them to support Car Play in their infotainment systems. Some of their partners include Audi, Chevrolet, Ford, GMC, Honda, Hyundai, Jeep, KIA, Toyota, Subaru, Volvo, and pretty much all the car brands you know.

[Android Auto](https://www.android.com/auto/), Google's in-car system, offers similar features and more apps, including TuneIn Radio. 

The biggest hindrance right now, the one thing holding back media streaming, is the cost of mobile data. But this might change; as year by year mobile data plans get cheaper.

We're also at the dawn of 5G mobile internet. It’ll be amazingly fast with up to 10 to 20 times more download speeds compared to what we have right now.

And when the cost of mobile data is no longer a pain point to the user, you can count on the rise of streaming.

## **Got any predictions on the future of radio?**

Will we see a decline in terrestrial radio? Tell us in the comments below: 

And if you need a platform to commit your radio for the future, trust CloudRadio. Based in Canada, we offer reliable online radio services for radios all over the globe with our decentralized servers in more [than six locations](https://www.cloudrad.io/cdn/). 

### **Start your internet radio with us**

We offer two excellent options. It’s easy to get started.

[**Radio Hosting**](https://www.cloudrad.io/radio-hosting/)

What does the future have in store for the radio industry? Find out what we think of the future of radio.

Welcome to the Blog

Keep up with the latest news and updates